Sparkfly Blog

The Power of Loyalty Acquisition

February 14, 2017 – Posted By: Allison McGinley

Loyalty acquisition is at the top of most CMO’s 2017 priorities. Sparkfly’s offer tracking and retargeting can be used to convert anonymous digital coupon users into loyalty members.


Advanced Consumer Engagement for Retailers On Display at NRF Big Show

January 12, 2017 – Posted By: David Terkosky

In today’s instant response and personalized interaction culture, providing actionable insights and attribution for the retailer’s digital consumer engagement activities from the point of engagement through the purchase at point of sale is demanded. In partnership with Accuvia Software, Sparkfly is presenting an integrated platform the supports this singular, and personalized offer approach to drive increased in-store sales.


Improving Franchisee Relations through Marketing Transparency

November 30, 2016 – Posted By: Allison McGinley

Every franchised organization strives to improve communications between the corporate support team and the field. The franchisees push corporate to optimize their investment and, in most organizations, the relationship is both friendly and tense. Franchisee dues are scrutinized by the business owners and return on investment can often be difficult to prove. Technology can be leveraged to provide greater transparency, and thus peace of mind, to the field. To be successful the technology resources must update in real-time and provide a customized view of the franchisee’s business.


Coupon Codes Add Cheer to Holiday Campaigns

November 8, 2016 – Posted By: Catherine Tabor

Coupons are an important part of many retailers’ holiday marketing strategies this year. However, it is important to use coupons in a smart way to help drive profitable and repeat business.


How to Close the Loop on Digital Promotions

November 8, 2016 – Posted By: Catherine Tabor

You want the most out of your digital promotions. When you spend precious time and money on a campaign, it is imperative to get the most from your efforts. Not only do you want to see the momentary increase in sales that results from a promotion, but you want to build loyalty among your customers. When you are able to tie your customers’ purchases to their online activities, you will have the knowledge you need to find customers with similar desires, lifestyles, and purchasing preferences.


Join Us at CONNECT Mobile Innovation Summit

August 9, 2016 – Posted By: Allison McGinley

Join us in Chicago on August 15-17 for the CONNECT Mobile Innovation Summit. The Summit will explore the many opportunities that retailers, restaurants and other B2C enterprises have for leveraging mobile and digital channels to build their brands, increase sales and improve customer engagement, experience and loyalty.


Preventing Digital Coupon Fraud and Other Mobile Coupon Pitfalls

March 23, 2016 – Posted By: Catherine Tabor

It’s always a travesty when consumers resort to coupon fraud for the sake of shaving a few dollars from their bill. When the fraud extends to a large scale, it can result in a substantial loss in revenues for your business. This is dismaying. After all, your intent was to increase and strengthen your customer base. However, fraudsters have found diminishing returns for their effort in the digital era. Stronger and more innovative technologies are closing the door on coupon fraud once and for all.


Welcome to the Sparkfly blog

March 17, 2016 – Posted By: Catherine Tabor

Sparkfly closes the loop on digital promotions.

The Retail, Hospitality and Entertainment industries increasingly recognize the need to dedicate more resources towards the online and mobile spaces, and ensuring that their advertising, loyalty programs, coupons and other marketing initiatives are taking advantage of today’s new digital landscape. However, due to challenges with legacy point-of-sale systems, companies are finding it hard to seamlessly integrate mobile and digital without undergoing a full upgrade to their technological infrastructure.

Enter Sparkfly. Through extensive investment of resources, our platform was designed to connect the digital and physical worlds in real-time, and allow companies to bypass their outdated POS technology and finally jump into the next generation of marketing.

It’s time to change the status quo and bring the disruption to the industry that the market is craving. This is our goal at Sparkfly! Stay tuned to our blog to keep up to speed on how we’re doing it!