L’Oréal Paris & Walgreens

Sparkfly Powers Real-Time Trackable In-Store Digital Promotion for L’Oréal & Walgreens/Duane Reade

 

 

THE CHALLENGE

L’Oréal Paris set up a campaign through the mobile beauty shopping and sharing platform, Pretty In My Pocket (PRIMP), to offer mobile discounts and incentives to consumers at Walgreens and Duane Reade stores in New York City.

Their goal was to increase in-store conversion by providing a shopping tool that bridged the gap between online research and in-store purchases, and accurately track the campaign from offer distribution to the in-store Point-Of-Sale, however there was no technical way to do it.

 

THE SPARKFLY TECHNOLOGY SOLUTION
  • Sparkfly implemented its data and attribution platform to track the campaign from distribution through redemption, allowing L’Oréal Paris to connect their mobile offers to physical purchases made at Walgreens and Duane Reade stores.
  • L’Oréal Paris received secure validation, and detailed, SKU-level, reporting so they could measure closed loop ROI to the item level.

 

THE RESULTS
MONTH
% CONVERSION RATE

 

  • The campaign ran across every Walgreens and Duane Reade in Manhattan and enablement took place over the course of a month
  • The campaign had a 25 percent conversion rate on offers viewed in the app to actual purchases in-store
  • By leveraging the power of mobile advertising, the campaign increased average in-store conversions by 30 percent

 

“L’Oréal Paris is leading the digital revolution in beauty and is committed to understanding how mobile technology can drive in-store conversion. This innovative new partnership with PRIMP and Sparkfly allows for deeper engagement with the Walgreens and Duane/Reade customer, ultimately, to offer her a more personalized shopping experience.”
Kelly Solomon
L’Oréal Paris USA Vice President
of eCommerce & Multichannel


 

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