Innovating Consumer Promotions

As CPG companies continue to focus on delivering offers to consumers through individual targeted promotions, Ignite™, Sparkfly’s Promotion and Rewards Platform provides a new avenue to match offers to individuals or segments at the POS, based on customer behavior and preferences.

• Know what, when and where consumers buy products you are promoting
• Achieve higher offer redemption at lower cost
• Reduce the cost of communication – eliminate design, print and distribution

Knowing what Individual Customers Purchase

Acquiring insight into customer purchase behavior, at an individual level, positions the CPG company to deliver enhanced targeting of brand message and offers. Armed with this information CPGs can place relevant offers in the consumer’s hands at the right time, and with the Sparkfly Platform those offers can be delivered in a way that is easy for consumers to use. By creating targeted, relevant offers the CPG can avoid diluting margin on products that consumers would have purchased anyway.

Delivering Value to Customers @ Retail POS

Enabling offers to be redeemed simply and easily at retail creates a stronger tie with the brand and offers immediate gratification for the consumer. The Sparkfly Platform eliminates the need to clip coupons, on-line or off-line, and establishes an opportunity to drive repurchase and ultimately customer retention. For the customer it’s easy to redeem and for the CPG it’s a low cost solution.

Enhancing Relationship with Retailers

By capturing detailed transaction data at each retail location the Sparkfly Platform can simplify settlement with retailers and reduce associated processing costs. Our platform also allows CPGs and retailers to create partner offers driving retailer traffic, and ultimately enriching the relationship between both parties.