Driving Traffic and Incremental Revenue

Retailers continue to have a laser like focus on how to drive repeat visits, increase frequency and basket size and improving the customer experience. Tracking individual customer purchase behavior and turning that data into powerful and relevant communications and offers is becoming a baseline activity for those who want to move the needle and garner a greater share of wallet. Sparkfly Solutions will enable this strategy.

Communicating Personalized Offers Directly to Individual Customers

Recognizing what a customer buys and providing relevant offers based on that purchase behavior incremental revenue. A solution that enables offer redemption at the POS creates immediate gratification for the customer and overall customer retention and repurchase. With the right program, a retailer can also allow suppliers to promote targeted offers to its customers, further driving incremental traffic and revenue.

Enhancing Loyalty Initiatives

Many existing loyalty programs have under delivered and are in need of a boost. Retailers can get more from their existing loyalty programs by leveraging transaction data to make personalized offers that customers can redeem with their existing loyalty cards. Targeted promotions can bring new life to loyalty and help deliver on the brand promise of “getting more for being our loyal customer”. Our POS Promotions & Rewards solution can get you there.

Simplifying POS Solutions that Capture, Reward & Communicate

The customer experience at the POS is critical to ensure repeat visits and re-purchase. POS solutions also need to be robust, yet simple and inexpensive for retailers to deploy and manage. Our solution offers numerous benefits such as:

• Capturing detailed transaction data on all of your customers, and creating insights that allow for informed decision to be made for promotions
• Simple and easy to enable with your POS software
• No incremental hardware at the retail location
• Improving the accuracy and speed of coupon settlement manufacturers

Improving Debit, Credit or Gift Card Solutions

Retailers have many card offers today, including credit, debit, gift cards, etc. To rise above the proliferation of me-too offerings retailers can enhance their card offerings by making personalized offers that can be redeemed by customers using existing cards in circulation today. Enhancing the value of existing cards will ensure their continued use and bring new consumers into the fold.