The Power of Loyalty Acquisition
14 Feb, 2017. Posted By: Allison McGinley
Since Starbucks rocked the hospitality market with the introduction of their mobile loyalty app in 2009, our industry has devoted, seemingly, boundless resources in our quest to create the most engaging and profitable loyalty program(s). The loyalty industry has matured dramatically, and most organizations have mountains of data to support their loyalty efforts and investments. We understand the value of an app download, the impact that points, offers, surprise and delight treats have on our loyalty members. Now… how do we get more people to sign up for our mailing list, pick up a card or download our app???
Loyalty acquisition is at the top of most CMO’s 2017 priorities. Sparkfly’s offer tracking and retargeting can be used to convert anonymous digital coupon users into loyalty members. Sparkfly’s Smart Landing Pages can incorporate a conversion “gate” (requiring opt in or app download) into the consumer journey or leverage our real-time retargeting capability to message the offer redeeming guest within seconds of purchase with a loyalty invitation. Both of these options can be deployed in the same campaign, so the marketer can understand where fallout occurs and which flow ultimately drives more downloads.
Please contact firstname.lastname@example.org and one of our representatives will be happy to provide a demonstration of this technology.