Sparkfly, Lunchbox team up to offer personalized offers

Sparkfly, an offer management solutions company, and Lunchbox, an online ordering engine for restaurants, are teaming up to offer customers personalized offers, rewards, communications, and digital mobile and online ordering capabilities, according to a company press release.

The partnership will merge Sparkfly's offer management, digital wallet and transaction services with Lunchbox's mobile and online ordering technology and customer data platform, delivering real-time offer data for restaurants. The two companies will work together to offer marketing programs that strengthen the guest-restaurant relationship, bolster the brand's commission-free food ordering and delivery, and drive customer loyalty.

"At Sparkfly, we make it our mission to provide unmatched experiences for brands while empowering digital marketers to be able to innovate even faster to meet their customers' needs," Catherine Tabor, Sparkfly CEO, said in the release. "Lunchbox is a true industry innovator, launched by restaurateurs for restaurants, giving them a unique point-of-view to better understand what customers want and how restaurants should operate in the digital landscape today. We are honored to partner with such a reputable and respected company and I look forward to making a difference in brands' transformative marketing journey for years to come."

Since Sparkfly and Lunchbox both capture real-time behavioral data, brand marketers can implement instant campaign optimizations and create digital experiences and activations that drive engagement.

"Sparkfly has an awesome track record of working with large enterprise brands to bridge the digital and in-store data gap. Together, we'll take our future joint projects to an even higher level of excellence," Nabeel Alamgir, Lunchbox CEO and co-founder, said in the release. "We are looking forward to working together to build a modern customer experience for restaurant brands in this super-digital world."

Sparkfly has set up a rewards management program for Chipotle, which helped the brand record more than $2 billion in digital sales, announced in early September.

In 2020, Lunchbox formed a partnership with Clean Juice, a USDA-certified organic juice bar franchise. The partnership launched a consumer app for Clean Juice, and in its first 30 days, the app garnered more than 72,000 downloads and Clean Juice reported 41% year-over-year growth in average monthly revenue per location.