Del Taco chooses Sparkfly for loyalty program

Sparkfly has been tapped as the middleware solution provider to power Del Taco Restaurants' newly-launched loyalty program, Del Yeah! Rewards.

Sparkfly's point-of-sale integration and middleware technology serve as a component of the program, providing upgrades to existing loyalty offerings while connecting those systems to normalize a real-time data capture process, according to a press release. The company's technology also enables the facilitation of a seamless in-store and mobile POS transaction, and ultimately, the redemption of the users' rewards. Through Del Yeah! Rewards, customers can earn more free food and level up in a new tiered system.

"Everything we do at Del Taco is designed to exceed expectations with our guests, and that is why we've put the time and effort into making our loyalty and rewards program, and new Del Yeah! Rewards App, so unique and worthy of our valued customers' time," Erin Levzow, Del Taco's vice president of marketing technology, said in the release. "Sparkfly enables us to better connect with our customers in a way that meets our long-term goals and satisfies the demands of our loyal users."

"It is an incredible honor to be able to work with Del Taco and help create an extraordinary user experience for their loyal customers," Catherine Tabor, Sparkfly founder and CEO, said in the release. "Sparkfly's end goal is always to bring a heightened level of sophistication to the work we do for today's digitally-savvy brands. I am looking forward to seeing the growth and success of the Del Yeah! Reward program for years to come."

Founded in 1964, today Del Taco operates 600 restaurants across 16 states.