Round Table Pizza chooses Sparkfly for digital initiatives

Round Table Pizza has selected Sparkfly, a retail tech solutions company that helps restaurants to unify customer engagement technologies, to develop guest ordering technologies and personalized customer engagement programs, according to a press release.

Sparkfly's platform will be the foundation for a customer engagement ecosystem that unifies Round Table Pizza's point-of-sale system, new web and mobile app ordering technologies, loyalty and reward capabilities and all third-party marketplace apps to deliver a seamless experience for customers. Upon completion of the integration, the brand's online and in-store POS transactions will offer reward program members and diners an enhanced digital customer experience that operates across all channels.

The addition of a digital wallet to the brand's mobile app will streamline the flow of transactional data, enabling the delivery of real-time personalized rewards in collaboration with their marketing and service cloud platforms.

"More than ever, today's digital customer wants a dining experience that matches their on-the-go lifestyle and serves them customized rewards, and we are eager to further engage with our valued customers through our Round Table Pizza Royal Rewards App," Annica Conrad, CMO of Round Table's parent company FAT Brands' Quick-Service Division, said in the release. "Sparkfly is expertly integrating our mobile and dine-in loyalty offerings, allowing us to offer real-time connections with our rewards members."

Features include:

• An incentive program.
• Round Table Pizza mobile app campaigns.
• In-restaurant technology intelligence.
• Frictionless online ordering.

Round Table Pizza and its franchisees operate more than 450 locations across California, Nevada, Oregon, Washington, Arizona, Alaska, and Hawaii, and is a part of FAT Brands, a leading restaurant franchising company that currently operates a portfolio of 17 restaurant brands around the globe.