In a notable stride for retail technology, Atlanta-based company Sparkfly has distinguished itself as a leader in fostering customer engagement and advancing innovative solutions in collaboration with celebrated foodservice brands such as Chipotle and Bojangles. The company's relentless drive towards technological excellence and surpassing customer expectations has sparked a string of prestigious industry commendations throughout 2023.
Founded by Catherine Tabor, Sparkfly has claimed its position amidst the fastest-growing private entities in Atlanta, establishing itself prominently at the 73rd spot in the reputable Atlanta Pacesetter Awards. A significant contributor to this growth has been an impressive 80 percent revenue surge and an employee count increase of 135 percent from 2020 to 2022. This growth trajectory has been further emboldened by the addition of 15 new enterprise logos to Sparkfly's portfolio, alongside the extension of a high-value, longstanding contract with Chipotle, attesting to enduring partnerships and market trust.
The Modern Retail Awards, a benchmark for companies revolutionizing the digital retail space, bestowed upon Sparkfly the "Best Transformation" award as a nod to its successful collaboration with Bojangles. The synergy with Sparkfly was integral to Bojangles' digital strategy overhaul, which led to a remarkable near 500 percent climb in loyalty program engagement and a 158 percent jump in mobile order transactions.
Further consolidating its industry clout, Sparkfly shared the spotlight in the Retail Technology Innovation Hub Awards. The alliance with Bojangles earned them the "Technology Implementation of the Year (Rest of World)" category win. Simultaneously, their association with Chipotle vied as a finalist in the "Best Retailer/Technology Supplier Relationship (Rest of World)" category — a dual recognition underscoring Sparkfly’s prominence in driving retail digitalization on a global scale.
Loyalty360's Customer Experience Awards — a platform honoring brands that deepen customer loyalty through proactive and measurable strategies — saw Sparkfly standing out with Gold in the "Multi-Channel Experience" category and seizing the best overall in the "Innovation in Customer Experience" segment through its partnership with Bojangles.
Bojangles’ Sr. Director of Omnichannel, Sergio Perez, commended Sparkfly for introducing functionalities that resonate with and value-add to their customers' experiences, signifying a transformative impact on customer interaction with the brand. Similarly, Curt Garner, Chief Customer and Technology Officer at Chipotle, reflected on the importance of integrating top-notch technology providers like Sparkfly for the restaurant's digital experience triumphs, highlighting the facilitation of dynamic interfacing with Chipotle’s diverse technological frameworks.
Sparkfly, known for offering cutting-edge retail technology solutions, has left an indelible mark aiding brands such as Chipotle, Denny’s, Bojangles, First Watch, and Del Taco in unifying customer engagement technologies. Through strategic implementation of its platform, Sparkfly delivers real-time POS connectivity, management and loyalty solutions, mobile wallets, and real-time transactional data capture — essential features that empower brands to evolve and establish firmer connections with consumers.
The accolades amassed by Sparkfly in 2023 serve as clear indicators of the company's ability to enact meaningful growth and set the pace for innovation within the retail technology sector. Customers’ needs are understood and met with precision and creativity, fostering not only immediate benefits but also paving the way for long-term brand loyalty and success. Sparkfly continues to shine as it invites more companies to partake in its journey of digital transformation and customer engagement revolution. For those keen on Sparkfly services, a visit to their website promises insight into the creation of impactful and enduring customer relations.