Bridg, a division of Cardlytics, Inc. (NASDAQ: CDLX), is a data and audience platform that, using our exclusive identity resolution capabilities, helps retailers significantly expand their first party data and create new monetization opportunities working with their advertiser partners. Advertisers in turn gain access to individual shopper profiles across loyalty and non-loyalty, with SKU-level purchase data that enables previously unavailable insights, precision targeting, and transparent measurement. Bridg is headquartered in Los Angeles. Learn more at www.bridg.com.

Sparkfly and Bridg integrate to connect offer campaigns via 1:1 offer codes to specific e-club members via Sparkfly’s Smart Landing Page Technology. Through this closed loop tracking of offer codes, merchants can segment and retarget customers based on individual engagement and purchase behavior.