Braze
Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplace for Millennials. The company is headquartered in New York with 10+ offices across North America, Europe and APAC.
Sparkfly and Braze integrate to create a complete customer engagement ecosystem including intelligent messaging (Email, SMS), offer management, and loyalty programs. Braze ability to distribute Sparkfly’s 1:1 offer and reward codes to known members within their customer database allows for end-to-end tracking of purchase and non-purchase behaviors. The data collected is leveraged by marketers to create smart segments and journeys that trigger next best communications and offers maximizing customer engagement.