Sparkfly – Case Study – First Watch – Preference Data


Sparkfly Empowers First Watch to Individualize Its Dining Experience

Breakfast, brunch, and lunch favorite First Watch wanted to expand its basic marketing segments and create a unique dining experience for each loyal customer—but they needed a strategy to capture all of the necessary preference data.

Download this case study to see how First Watch used Sparkfly to:

  • Create special offers that incentivized 165,000 customers to update their preferences
  • Generate interest, preference, and behavior-based offer campaigns
  • Build a repository of data that can power future personalized campaigns