ADM Marketing is a full-service data-driven Direct Marketing agency focused on building customer sales and loyalty for our clients. Part of the OvareGroup, we deliver customer identification, acquisition and retention programs designed to Identify. Attract. Retain.™ your local store customer on a one-to-one basis through direct mail, email and other services.

Sparkfly and ADM Marketing integrate to connect offer campaigns via 1:1 offer codes to specific e-club members or direct mail campaigns tied to individual households via Sparkfly’s Smart Landing Page Technology. Through this closed loop tracking of offer codes, merchants can segment and retarget customers based on individual engagement and purchase behavior.