Journey121

Journey121 is an intelligent promotional marketing platform that aggregates and combines your customer POS data with the entire prospect universe around your location, driving defined programs that precisely target the right audience at the right time on their journey, so you can grow your business more profitably. Journey121 is for franchise companies that want to maximize returns on their marketing promotion spend, with a simple, turnkey platform for increasing incremental visits without wasting money on unnecessary discounts.

Sparkfly and Journey121 integrate to connect offer campaigns via 1:1 offer codes to specific e-club members via Sparkfly’s Smart Landing Page Technology. Through this closed loop tracking of offer codes, merchants can segment and retarget customers based on individual engagement and purchase behavior. Dynamic landing page content is enabled through a touchless API driven campaign creation process which also enables the capture of email marketing opt-ins as well as the capability to link guests to online check-in resources.