Marigold

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses. Find out more at MeetMarigold.com.

Sparkfly and Marigold integrate to connect Marigold’s Engage+ Platform inclusive of Marigold messaging, offers, and loyalty to in-store POS systems. Sparkfly manages the translations between Marigold and POS for validation and redemption of offers and rewards, capture of loyalty credentials, and the POS interfaces required for in-store loyalty program engagement.

Sparkfly and Marigold also integrate to create best-in-class customer engagement ecosystems where Sparkfly’s Offer & Reward Management, POS Middleware, and Digital Wallet connect to Marigold’s CRM, Journey, Messaging, and Loyalty Platform. This design leverages the strengths of both platforms working together.