Mastercard (Dynamic Yield)

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield’s Experience OS, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.

Sparkfly and Dynamic Yield integrate to bring data driven personalization and real-time decisioning to customer engagement programs. Dynamic Yield’s AI-based platform uses customer data to create unique experiences including the ability to A/B/C test to ensure maximum engagement. Leveraging Sparkfly’s Offer & Reward Management Platform and Smart Landing Page technology in combination with Dynamic Yield, digital engagement campaigns are uniquely tailored to individual consumers and lookalike audiences.