MParticle

mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Klarna, NBCUniversal, Spotify, and Airbnb use mParticle to deliver great customer experiences and accelerate growth. We simplify customer data infrastructure resulting in cleaner code, improved site and app performance, less maintenance and reclaimed engineering time. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, Sydney, and London.

Sparkfly and mParticle integrate to connect offer, loyalty, and purchase data managed by Sparkfly to mParticle customer data platform for prescriptive segmentation and retargeting. mParticle integration to Sparkfly’s Digital Wallet enables real-time delivery of offers and rewards into customers’ web and mobile app rewards wallets.