Sparkfly and NCR Retalix integrate to create a real-time bi-directional connection supporting offer validation and redemption of any offer distributed through any digital or print channel through the use of Sparkfly’s Offer Management Platform. This closed loop tracking of offer codes enables a merchant’s ability to analyze campaign results and optimize as needed in real-time to maximize campaign ROI. Merchants can leverage the individual customer purchase data to support future segmentation and personalized retargeting.