NCR Retalix is a leading global provider of innovative software and services to high volume, high complexity retailers, including supermarkets, convenience stores, fuel stations, drugstores and department stores.
Sparkfly and NCR Retalix integrate to create a real-time bi-directional connection supporting offer validation and redemption of any offer distributed through any digital or print channel through the use of Sparkfly’s Offer Management Platform. This closed loop tracking of offer codes enables a merchant’s ability to analyze campiagn results and optimize as needed in ral-time to maximize campaign ROI. Merchants can leverage the individual customer purchase data to support future segmentation and personalized retargeting.
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