Olo is a B2B software-as-a-service (SaaS) company that develops digital ordering and delivery programs for restaurants.
Sparkfly and Olo integrate to create a real-time bi-directional connection supporting offer and loyalty reward validation and redemption of any offer distributed through any digital or print channel through the use of Sparkfly’s Offer & Reward Management Platform. This closed loop tracking of offer codes enables a merchant’s ability to analyze campaign results and optimize as needed in real-time to maximize campaign ROI. Merchants can leverage the individual customer purchase data to support future segmentation and personalized retargeting.