Oracle Symphony

Oracle Food and Beverage, formerly MICROS, brings 45 years of experience in providing software and hardware solutions to restaurants, bars, pubs, clubs, coffee shops, cafes, stadiums, and theme parks. Thousands of operators, both large and small, around the world are using Oracle technology to deliver exceptional guest experiences, maximize sales, and reduce running costs.

Sparkfly and Oracle Simphony integrate to create a real-time bi-directional connection supporting offer and loyalty reward validation and redemption of any offer distributed through any digital or print channel through the use of Sparkfly’s Offer Management Platform. This closed loop tracking of offer codes enables a merchant’s ability to analyze campaign results and optimize as needed in real-time to maximize campaign ROI. Merchants can leverage the individual customer purchase data to support future segmentation and personalized retargeting.