PAR

For more than 40 years, PAR Technology Corporation’s (NYSE Symbol: PAR) cutting-edge products and services have helped bold and passionate restaurant brands build lasting guest relationships. We are the partner enterprise restaurants rely on when they need to serve amazing moments from open to close, during the most hectic rush hours, and when the world forces them to adapt and overcome. More than 70,000 restaurants in more than 110 countries use PAR’s restaurant point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X, Facebook, and Instagram.

Sparkfly and Par integrate to create a real-time bi-directional connection supporting offer and loyalty reward validation and redemption of any offer distributed through any digital or print channel through the use of Sparkfly’s Offer Management Platform. This closed loop tracking of offer codes enables a merchant’s ability to analyze campaign results and optimize as needed in real-time to maximize campaign ROI. Merchants can leverage the individual customer purchase data to support future segmentation and personalized retargeting.