Salesforce Marketing Cloud

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. It helps make every moment count to drive customer loyalty and more effective marketing outcomes.

Sparkfly and SFMC integrate to create a complete customer engagement ecosystem including intelligent messaging (Email, SMS), offer management, and loyalty programs. SFMC’s ability to distribute Sparkfly’s 1:1 offer and reward codes to known members within their customer database allows for end-to-end tracking of purchase and non-purchase behaviors. The data collected is leveraged by marketers to create smart segments and journeys that trigger next best communications and offers maximizing customer engagement.