Service Cloud is built on Salesforce Customer 360, giving companies a 360-degree view of their customers and enabling the delivery of trusted service experiences on the world’s most complete platform. Across every channel — whether it’s messaging, communities, chat or phone — Service Cloud is enabling Trailblazers to deliver human-centric service that is personal, intelligent, trusted, and inclusive.

Sparkfly and SFSC integrate to enable a contact center agent’s ability to deliver a retention/win-back offer directly into a customer’s digital wallet, email inbox, or via SMS. This real-time offer delivery solution eliminates the cost of physical win-back offers while also enabling the tracking element in order to objectively know when a customer returns and which do not. This level of insight allows the merchant to meter the value of win-back offers delivered in an effort to reduce cannibalization of sales.