Toast is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a single platform of software as a service, or SaaS, products and financial technology solutions that give restaurants everything they need to run their business across point of sale, operations, digital ordering and delivery, marketing and loyalty, and team management. By serving as the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants streamline operations, increase revenue and deliver amazing guest experiences. For more information, visit www.toasttab.com.
Sparkfly and Toast integrate to create a real-time bi-directional connection supporting offer and loyalty reward validation and redemption for in-store POS transactions. The offers and loyalty rewards can originate from any digital or print channel through the use of Sparkfly’s Offer Management Platform. This closed loop tracking of offer codes enables a merchant’s ability to analyze campaign results and optimize as needed in real-time to maximize campaign ROI. Merchants can leverage the individual customer purchase data to support future segmentation and personalized retargeting.