When a global cosmetic brand needed to determine if its mobile offer campaigns were translating into in-store purchases, it asked Sparkfly to bridge the data gap.

Download this case study to learn how Sparkfly:

• Created a detailed data collection process from offer distribution to in-store redemption, in real-time
• Built SKU-level reporting that measured closed-loop ROI at the item level
• Gave the industry giant actionable insights that helped increase its average in-store conversions by 30%