Sparkfly – Case Study – Retail
The World’s Largest Cosmetics Company Turned to Sparkfly for End-to-End Insights
The World’s Largest Cosmetics Company Turned to Sparkfly for End-to-End Insights
When a global cosmetic brand needed to determine if its mobile offer campaigns were translating into in-store purchases, it asked Sparkfly to bridge the data gap.
Download this case study to learn how Sparkfly:
- Created a detailed data collection process from offer distribution to in-store redemption, in real-time
- Built SKU-level reporting that measured closed-loop ROI at the item level
- Gave the industry giant actionable insights that helped increase its average in-store conversions by 30%