Sparkfly – Case Study – Retail

The World’s Largest Cosmetics Company Turned to Sparkfly for End-to-End Insights

The World’s Largest Cosmetics Company Turned to Sparkfly for End-to-End Insights

When a global cosmetic brand needed to determine if its mobile offer campaigns were translating into in-store purchases, it asked Sparkfly to bridge the data gap.

Download this case study to learn how Sparkfly:

  • Created a detailed data collection process from offer distribution to in-store redemption, in real-time
  • Built SKU-level reporting that measured closed-loop ROI at the item level
  • Gave the industry giant actionable insights that helped increase its average in-store conversions by 30%
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