VP of Technology

Connect with Steven

Steven’s entire professional career has been dedicated to bringing innovation to the digital marketing, QSR, and retail space. 

Steven joined Sparkfly in 2009 when CEO Catherine Tabor purchased SoftCard Systems, a couponing solution for grocery stores, and his employer since 1999.

As Vice President of Technology, Steven leads the platform developers and architecture engineers, powering innovations that make new marketing strategies possible.

Beyond leading the technology team, Steven also works directly with clients to design personalized implementation strategies, ensuring each partner receives the maximum benefit from their Sparkfly investment. 

Steven has watched the relationship between marketer and consumer evolve from generic plastic cards distributed in brick and mortar retail locations, to a dynamic personalized cross-channel relationship facilitated by the consumer’s mobile device. According to Steven, “It has been a pleasure to share this adventure with our clients and the rest of the Sparkfly team.”


  • University of Georgia – Computer Science – Magna Cum Laude