Sparkfly – Whitepaper
COVID-19 and the Resurgence of the Restaurant Industry
Actions you can take to strengthen your digital strategy and prepare for “The Great American Dine-In” and Beyond
Intro to Whitepaper:
Key Takeaways:
- Minimizing Loss: Digital strategies that helped brands survive the pandemic
- Strength of Mobile Strategy
- Sensitive, relevant, timely messaging to most loyal customers to maximize engagement during crisis
- Off-premise strategies (delivery + takeout)
- Ready-made meals in supermarkets
- First-party delivery (new roles for employees)
- New A La Carte take home menus
- Diverse customer acquisition strategies
- Turning to social
- Great American Take-Out Tuesdays continued
- Strength of Mobile Strategy
- Preparing for The Great American Dine-In: Digital strategies and technologies to invest in now that will help your guest counts and sales rebound
- Discounts Drive Dining Decisions – Fill your funnel
- Collect data to help you better understand your customers
- Contactless order & pay
- Create meaningful and personalized post-visit engagement strategies that keep customers coming back.