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Sparkfly – Whitepaper
COVID-19 and the Resurgence of the Restaurant Industry
Actions you can take to strengthen your digital strategy and prepare for “The Great American Dine-In” and Beyond
Intro to Whitepaper:
Key Takeaways:
Minimizing Loss: Digital strategies that helped brands survive the pandemic
Strength of Mobile Strategy
Sensitive, relevant, timely messaging to most loyal customers to maximize engagement during crisis
Off-premise strategies (delivery + takeout)
Ready-made meals in supermarkets
First-party delivery (new roles for employees)
New A La Carte take home menus
Diverse customer acquisition strategies
Turning to social
Great American Take-Out Tuesdays continued
Preparing for The Great American Dine-In: Digital strategies and technologies to invest in now that will help your guest counts and sales rebound
Discounts Drive Dining Decisions – Fill your funnel
Collect data to help you better understand your customers
Contactless order & pay
Create meaningful and personalized post-visit engagement strategies that keep customers coming back.