The partnership connects Sparkfly’s sophisticated real-time attribution and offer management technology with PlayOn’s nationwide high school sports ecosystem—spanning digital ticketing, live streaming, and sports data across more than 27,000 schools—creating an acquisition channel that’s both measurably effective and authentically community-driven. … Read More
Author Archives: Sparkfly
Sparkfly Announces Strategic Partnership with PlayOn Sports
The partnership connects Sparkfly’s sophisticated real-time attribution and offer management technology with PlayOn’s nationwide high school sports ecosystem—spanning digital ticketing, live streaming, and sports data across more than 27,000 schools—creating an acquisition channel that’s both measurably effective and authentically community-driven. … Read More
The Acquisition Equation: How Smart Discounting Builds Your Customer Base
When it comes to mobile transactions and loyalty programs, two major options stand out: native wallets and branded apps. Learn the pros and cons for each. … Read More
The Discount Paradox: Why Strategic Offers Are Not Optional Anymore for Restaurants
There’s a narrative circulating among restaurant brands that’s holding them back: “We’re not a discount brand.” I hear it often from executives who worry that promotions will train their customers to only visit when deals are available, eroding both margins and brand perception. … Read More
Top Takeaways from the Restaurant Leadership Conference 2025 (RLC)
The Restaurant Leadership Conference 2025 (RLC 2025) brought nearly 2,000 industry leaders to Scottsdale, Arizona, with Mark Wahlberg and Martha Stewart bringing the star power and industry experts bringing the perspective. From rising labor costs and economic uncertainty to shifting … Read More
Native Wallet Versus Branded App: Making the Right Choice for Your Business
When it comes to mobile transactions and loyalty programs, two major options stand out: native wallets and branded apps. Learn the pros and cons for each. … Read More
Sparkfly Hits Growth Milestone, Expanding to Over 18K Locations
The company posted a 30 percent revenue increase year-over-year, while maintaining an exceptional 98.6 percent client retention rate and a 99.4 percent revenue retention rate. … Read More
Sparkfly Expands to Over 18,000 Locations, Posts 30% Growth in 2024
Sparkfly, an award-winning retail technology solutions company, today announced significant growth and performance achievements for 2024. … Read More
5 Modern Restaurant Marketing Tactics
Capturing customer attention in today’s fragmented, digital world is more challenging than ever. With countless options available at their fingertips, consumers are bombarded with marketing messages from every direction. Yet some brands consistently break through the noise, incorporating time-tested marketing … Read More
