Blog Posts

When’s the last time you searched for something “near me” on Google? If you’re like most consumers, you’re doing it more and more. Between 2017 and 2019, “near me” searches grew by 250%, followed by an additional 28% growth in … Read More

Did you know that there’s a “Get to Know Your Customers Day” on the third Thursday of every January, April, July, and October? We appreciate the enthusiasm, but the truth is, you should be getting to know your customers better … Read More

Customer loyalty has always been vital to the bottom line, but in light of all the changes that the pandemic ushered in, loyalty is something you absolutely have to market, spend, and convert wisely. How are you approaching yours? According … Read More

Let’s face it, lots of loyalty programs feel the same. In exchange for handing over an email address, your customers can make purchases to rack up points that eventually lead to a cool reward. Rinse. Repeat. But true loyalty is … Read More

Is there any industry that’s been on a bigger rollercoaster over the last 18 months than retail? Overnight, traditional brick and mortar was replaced by an unprecedented demand for digital. While many retailers have completed their digital transformation — or, … Read More

It’s time to get back to normal. That’s what you’ve been telling yourself, your colleagues, your investors, your other stakeholders. But what does “normal” look like for 2021 and beyond? If we think in terms of the marketplace, “normal” means … Read More

Now that we’re halfway through 2021, how are you navigating the new normal? What are you doing to accommodate all of the changes we’ve seen in customer behavior? How are you working to exceed ever-changing and sky-high customer expectations? While … Read More

Welcome to your journey towards a cookieless world. Those third-party cookies that marketers love so much — and that consumers are so annoyed by — are fading fast. While Google recently delayed its Chrome cookie phaseout to 2023, third-party cookies … Read More

We’ve all been there before. You’re craving a specific food that is being featured with an online offer from your favorite restaurant. You do everything you’re supposed to do: fill out your order, enter your address, payment information, and any … Read More

The dictionary defines “reactive” as “reacting to events and situations rather than acting first to change or prevent something.” When you look at it that way, 2020 was the very essence of reactive. Of course, no one could have predicted … Read More