Blog Posts

Sparkfly’s platform was designed to integrate seamlessly with a variety of partners so that we can create a completely customized marketing experience for our customers and a state-of-the-art experience for their customers. They deserve every cutting-edge innovation we can give … Read More

Here at Sparkfly, we’ve worked on so many different technology projects and we’ve learned which providers can truly make a difference. Our platform was built to integrate with a variety of platforms, tools, and systems, and we carefully select technology … Read More

Odds are it’s only been a few minutes since you last checked your phone. Some studies say we check our phones 58 times per day, with others estimating we check our phones a whopping 160 times per day. Assuming you’re … Read More

“What do you want for lunch?” It’s a question you ask all the time, and more often than not, the answer depends on convenience and stomach space. When it comes to quick and casual dining, attention spans are tiny. Decisions … Read More

Quick serve restaurants (QSRs) have always had slim profit margins—typically 6-9%. When the numbers are that tight, the last thing these businesses need is fraud to take away from the bottom line. Unfortunately, though, coupon fraud costs US businesses across … Read More

The words “out of the box” evoke the same feelings in today’s business leaders that “batteries included” did in kids who grew up in the 1980s—pure joy and excitement that you don’t have to wait to enjoy your newest purchase. … Read More

We designed the Sparkfly platform to seamlessly integrate with all kinds of partners so that we can create a customized marketing experience for merchants and the very best customer experience for end users—but that doesn’t mean we team up with … Read More

There’s a good reason why the old adages, “It’s a two-way street” or “It’s a give and take…” are popular among couples who describe why their relationship works well: they’re true. Depending on how you think about this sentiment might … Read More

Most people are drawn to what is new and exciting–that applies to brands as well as individual consumers. Even in the best of times, some brands may stray from their predetermined strategies and pivot toward popular customer trends. Now, in … Read More

Test. Analyze. Adjust. Repeat. It’s the best way to find what works for your brand–within reason. When you’re trying to scale your marketing efforts, specifically with digital channel choices, the sky’s the limit. We’re all familiar with the Google ad, … Read More