“The whole is greater than the sum of its parts.” It’s been over 2,300 years since Aristotle came up with that nugget of wisdom, and while we’re certain he wasn’t talking about omnichannel marketing, his statement definitely sums up its … Read More
Author Archives: Sparkfly
Leverage Local for Brand Awareness and Loyalty
When’s the last time you searched for something “near me” on Google? If you’re like most consumers, you’re doing it more and more. Between 2017 and 2019, “near me” searches grew by 250%, followed by an additional 28% growth in … Read More
What Makes Smart Offer Management So Smart?
Did you know that there’s a “Get to Know Your Customers Day” on the third Thursday of every January, April, July, and October? We appreciate the enthusiasm, but the truth is, you should be getting to know your customers better … Read More
Loyalty is Your Currency — How Are You Spending It?
Customer loyalty has always been vital to the bottom line, but in light of all the changes that the pandemic ushered in, loyalty is something you absolutely have to market, spend, and convert wisely. How are you approaching yours? According … Read More
Forget Points, Emotion is Your Loyalty Program’s Biggest Differentiator
Let’s face it, lots of loyalty programs feel the same. In exchange for handing over an email address, your customers can make purchases to rack up points that eventually lead to a cool reward. Rinse. Repeat. But true loyalty is … Read More