Author Archives: Sparkfly

[Destination CRM] Sparkfly Partners with Lunchbox

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[BusinessWire] Sparkfly and Lunchbox Partner to Deliver Engaging and Personalized Experiences for Restaurant Goers

Leverage Local for Brand Awareness and Loyalty

When’s the last time you searched for something “near me” on Google? If you’re like most consumers, you’re doing it more and more. Between 2017 and 2019, “near me” searches grew by 250%, followed by an additional 28% growth in … Read More

What Makes Smart Offer Management So Smart?

Did you know that there’s a “Get to Know Your Customers Day” on the third Thursday of every January, April, July, and October? We appreciate the enthusiasm, but the truth is, you should be getting to know your customers better … Read More

Loyalty is Your Currency — How Are You Spending It?

Customer loyalty has always been vital to the bottom line, but in light of all the changes that the pandemic ushered in, loyalty is something you absolutely have to market, spend, and convert wisely. How are you approaching yours? According … Read More

Forget Points, Emotion is Your Loyalty Program’s Biggest Differentiator

Let’s face it, lots of loyalty programs feel the same. In exchange for handing over an email address, your customers can make purchases to rack up points that eventually lead to a cool reward. Rinse. Repeat. But true loyalty is … Read More

Retail’s 3 Biggest Digital Challenges (And the Opportunities That Come With Them)

Is there any industry that’s been on a bigger rollercoaster over the last 18 months than retail? Overnight, traditional brick and mortar was replaced by an unprecedented demand for digital. While many retailers have completed their digital transformation — or, … Read More

Keeping up with the Chipotles of the World

It’s time to get back to normal. That’s what you’ve been telling yourself, your colleagues, your investors, your other stakeholders. But what does “normal” look like for 2021 and beyond? If we think in terms of the marketplace, “normal” means … Read More

[PathMonk] Be Flexible & Adaptable in an Evolving Marketplace | Interview with David Terkosky from Sparkfly

[Advertising Week] Loyalty Programs Are the Key to the Cookieless Kingdom