Author Archives: Sparkfly

Let’s Get Physical! In-Store Experiences Matter Now More Than Ever

Remember when people once believed going to an office was the only way to work? Even before the pandemic, that bubble started to burst as the rise in work-from-home situations started to take hold. Since then, that form of employment … Read More

Brands Beware! Consumer Purchasing Patterns You Need To Know Now

What do consumers desire? It’s an old-age question that all brands struggle with, and continue to obsess over, throughout their lifetime. Consumer purchasing patterns can change on the drop of a dime depending on a range of reasons (see global … Read More

We’re Getting a Spark of Innovation From Our Growing Team

The Sparkfly team has big goals for 2022, and to help us accomplish them, we’ve added two experts. Kent Carpenter has over two decades of experience in sales for national and international enterprises, including strategic consulting work with retailers. As … Read More

Our Take — and 4 KeyTakeaways — From  Restaurant Leadership Conference

As a Gold sponsor at the recent Restaurant Leadership Conference (RLC) in Phoenix, AZ, Sparkfly enjoyed a front-row seat to all of the insights and inspiration industry experts shared with 1,350 top-tier restaurant professionals. The event theme —“The Path Forward”— … Read More

[The Wise Marketer] Sparkfly & Bojangles Partner to Transform Brand’s Personalized Mobile App & Digital Dinning Experience

[Chain Store Age] Bojangles streamlines mobile customer experience

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[BusinessWire] Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

How to Take a Holistic Approach to Brand Growth

Technology can serve as an incredible toolbox, full of things to help your company run more smoothly. But it can also hold distractions—shiny objects with lots of features that aren’t practical because they don’t fit your purposes. Too often, brands … Read More

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[Forbes] How A Holistic Customer Experience Approach Promotes Modern Brand Growth

[Multi-Page Infographic] 5 Tech Tips for Retail Success