Remember when people once believed going to an office was the only way to work? Even before the pandemic, that bubble started to burst as the rise in work-from-home situations started to take hold. Since then, that form of employment … Read More
Author Archives: Sparkfly

Brands Beware! Consumer Purchasing Patterns You Need To Know Now
What do consumers desire? It’s an old-age question that all brands struggle with, and continue to obsess over, throughout their lifetime. Consumer purchasing patterns can change on the drop of a dime depending on a range of reasons (see global … Read More

We’re Getting a Spark of Innovation From Our Growing Team
The Sparkfly team has big goals for 2022, and to help us accomplish them, we’ve added two experts. Kent Carpenter has over two decades of experience in sales for national and international enterprises, including strategic consulting work with retailers. As … Read More

Our Take — and 4 KeyTakeaways — From Restaurant Leadership Conference
As a Gold sponsor at the recent Restaurant Leadership Conference (RLC) in Phoenix, AZ, Sparkfly enjoyed a front-row seat to all of the insights and inspiration industry experts shared with 1,350 top-tier restaurant professionals. The event theme —“The Path Forward”— … Read More

How to Take a Holistic Approach to Brand Growth
Technology can serve as an incredible toolbox, full of things to help your company run more smoothly. But it can also hold distractions—shiny objects with lots of features that aren’t practical because they don’t fit your purposes. Too often, brands … Read More