If 2020 proved one thing to brick-and-mortar grocery stores, it’s that the ability to offer a fast and efficient online shopping service has clearly demonstrated its worth. Providing consumers an option to help curtail the spread of COVID became an … Read More
Author Archives: Sparkfly
Customer Loyalty Month — And It Couldn’t Have Come at a Better Time
When the calendar flips to April, it doesn’t just mean the end of Q1 or the final countdown to earnings reports. For the past 15 years, April has also been Customer Loyalty Month — and to be honest, this reminder … Read More
Transformation at the Top — The CTO’s Role in Retail is Changing
Check out any of the recent retail trade publications and there’s a good chance you’ll see an organization that has brought in a new Chief Technology Officer (CTO). In the past few months, there have been plenty of announcements, from … Read More
A Trilogy of Chipotle Digital Creativity — And the Technology Behind It
In a span of three months, Chipotle generated a major buzz with not one, not two, but three digital promotions. With a 24.7% increase in digital sales in 2021 — accounting for 45.6% of Chipotle’s $7.5 billion in revenue — … Read More
Just Because Your Business is Casual Doesn’t Mean Your Loyalty Program Can Be Basic
Loyalty. It’s the culmination of your retail brand from top to bottom. It’s the true test of what customers really think of the experiences you give them. It’s also a major factor in your bottom line, which is why so … Read More
Are You Laser-Focused on the Experience Economy? You Should Be
The supersonic shift to eCommerce the retail industry experienced at the beginning of the pandemic — and is still experiencing today — has created a shift in customer loyalty. In some cases, it’s a matter of supply and demand. If … Read More