Loyalty. It’s the culmination of your retail brand from top to bottom. It’s the true test of what customers really think of the experiences you give them. It’s also a major factor in your bottom line, which is why so … Read More
Author Archives: Sparkfly
Are You Laser-Focused on the Experience Economy? You Should Be
The supersonic shift to eCommerce the retail industry experienced at the beginning of the pandemic — and is still experiencing today — has created a shift in customer loyalty. In some cases, it’s a matter of supply and demand. If … Read More
The Customer is Always Right, But That Technology May Not Be
Welcome to 2022 — where new digital conveniences give us the power to buy practically anything with the tap of a finger, but where the age-old phrase “The customer is always right” is still the mantra. Every retailer is in … Read More
Life Beyond Loyalty Programs: The Evolution of Consumer Engagement
We’re always advocates of thinking outside the box. It’s how we find the best solution to meet each client’s specific needs. While loyalty programs are an important part of that formula, we also know there are innovations that will expand … Read More