Author Archives: Sparkfly

At the beginning of 2021, the retail industry was past the initial triage from the pandemic but was still largely in a reactive mindset. After all, brick and mortar was forever changed, and customers’ digital expectations were skyrocketing higher by … Read More

If you’re like most retailers, merchants, and restaurants, you’ve had your foot firmly on the gas pedal since the pandemic upended the way people live, work, and spend money. As we get ready to turn the calendar to 2022, easing … Read More

If you want to maximize your most loyal customers and keep up with the industry leaders that have an ever-growing digital footprint, you need an amazing app, right? Not necessarily. Loyalty programs aren’t one-size-fits-all, so before you invest in the … Read More

We talk a lot about loyalty when it comes to marketing strategies and customer experiences, but we want to take a moment to honor the loyalty our veterans have shown us day in and day out as they protect the … Read More

The pandemic forever changed a number of things, not the least of which is how people do their holiday shopping and how brands need to prepare for it. Now that we’re less than three weeks away from Black Friday and … Read More

The pandemic was like the beginning of a track meet for digital transformation — some companies were already in the starting blocks, while others were still stretching their legs. Regardless of where they started, though, digital transformation has since taken … Read More