Blog Posts

Transformation at the Top — The CTO’s Role in Retail is Changing

Check out any of the recent retail trade publications and there’s a good chance you’ll see an organization that has brought in a new Chief Technology Officer (CTO). In the past few months, there have been plenty of announcements, from … Read More

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A Trilogy of Chipotle Digital Creativity — And the Technology Behind It

In a span of three months, Chipotle generated a major buzz with not one, not two, but three digital promotions. With a 24.7% increase in digital sales in 2021 — accounting for 45.6% of Chipotle’s $7.5 billion in revenue — … Read More

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Just Because Your Business is Casual Doesn’t Mean Your Loyalty Program Can Be Basic

Loyalty. It’s the culmination of your retail brand from top to bottom. It’s the true test of what customers really think of the experiences you give them. It’s also a major factor in your bottom line, which is why so … Read More

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Are You Laser-Focused on the Experience Economy? You Should Be

The supersonic shift to eCommerce the retail industry experienced at the beginning of the pandemic — and is still experiencing today — has created a shift in customer loyalty. In some cases, it’s a matter of supply and demand. If … Read More

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The Customer is Always Right, But That Technology May Not Be

Welcome to 2022 — where new digital conveniences give us the power to buy practically anything with the tap of a finger, but where the age-old phrase “The customer is always right” is still the mantra. Every retailer is in … Read More

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Life Beyond Loyalty Programs: The Evolution of Consumer Engagement

We’re always advocates of thinking outside the box. It’s how we find the best solution to meet each client’s specific needs. While loyalty programs are an important part of that formula, we also know there are innovations that will expand … Read More

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Sparks of Innovation for Retail Technology — A Look Back at 2021

At the beginning of 2021, the retail industry was past the initial triage from the pandemic but was still largely in a reactive mindset. After all, brick and mortar was forever changed, and customers’ digital expectations were skyrocketing higher by … Read More

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Retail in 2022 — Keep Your Foot on the Gas Pedal

If you’re like most retailers, merchants, and restaurants, you’ve had your foot firmly on the gas pedal since the pandemic upended the way people live, work, and spend money. As we get ready to turn the calendar to 2022, easing … Read More

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Reimagining Loyalty With an App-Less Strategy

If you want to maximize your most loyal customers and keep up with the industry leaders that have an ever-growing digital footprint, you need an amazing app, right? Not necessarily. Loyalty programs aren’t one-size-fits-all, so before you invest in the … Read More

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A Sincere Thank You to Our Veterans

We talk a lot about loyalty when it comes to marketing strategies and customer experiences, but we want to take a moment to honor the loyalty our veterans have shown us day in and day out as they protect the … Read More

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