Chipotle. McDonald’s. Panera. What do these large restaurant chains have in common? Aside from traditionally dominating market share, they have also entered the new digital frontier by embracing the metaverse and non-fungible tokens (NFTs) as a part of their next-gen … Read More
Blog Posts
Recipe for Success: How Payment Solutions Are Expanding to Meet Both Brand and Consumer Needs
The rise of digital in every industry may have gotten a huge boost from the pandemic, but as we slowly put COVID behind us, it shows no signs of slowing down. In fact, the ease of seamless technology solutions — … Read More
Bon Voyage! Restaurants Should Follow in Travel’s Customer Experience Footsteps
What makes a travel experience unforgettable? A number of factors come into play, including getting your personal preferences met and having all of your wants and needs fulfilled in a seamless and simple way. The same question and answer applies … Read More
Let’s Get Physical! In-Store Experiences Matter Now More Than Ever
Remember when people once believed going to an office was the only way to work? Even before the pandemic, that bubble started to burst as the rise in work-from-home situations started to take hold. Since then, that form of employment … Read More
Brands Beware! Consumer Purchasing Patterns You Need To Know Now
What do consumers desire? It’s an old-age question that all brands struggle with, and continue to obsess over, throughout their lifetime. Consumer purchasing patterns can change on the drop of a dime depending on a range of reasons (see global … Read More
We’re Getting a Spark of Innovation From Our Growing Team
The Sparkfly team has big goals for 2022, and to help us accomplish them, we’ve added two experts. Kent Carpenter has over two decades of experience in sales for national and international enterprises, including strategic consulting work with retailers. As … Read More
Our Take — and 4 KeyTakeaways — From Restaurant Leadership Conference
As a Gold sponsor at the recent Restaurant Leadership Conference (RLC) in Phoenix, AZ, Sparkfly enjoyed a front-row seat to all of the insights and inspiration industry experts shared with 1,350 top-tier restaurant professionals. The event theme —“The Path Forward”— … Read More
How to Take a Holistic Approach to Brand Growth
Technology can serve as an incredible toolbox, full of things to help your company run more smoothly. But it can also hold distractions—shiny objects with lots of features that aren’t practical because they don’t fit your purposes. Too often, brands … Read More
In 15 Minutes or Less, Ultra-rapid Grocery Services Put Customer Loyalty to the Test
If 2020 proved one thing to brick-and-mortar grocery stores, it’s that the ability to offer a fast and efficient online shopping service has clearly demonstrated its worth. Providing consumers an option to help curtail the spread of COVID became an … Read More
Customer Loyalty Month — And It Couldn’t Have Come at a Better Time
When the calendar flips to April, it doesn’t just mean the end of Q1 or the final countdown to earnings reports. For the past 15 years, April has also been Customer Loyalty Month — and to be honest, this reminder … Read More