Even the most tech-savvy of marketers tends to skip over articles dedicated to middleware because, hey, that’s an IT topic, right? Nope. While the term “middleware” may be more likely to come up in a discussion between IT professionals, there … Read More
Author Archives: Sparkfly
Need New Customer Loyalty Campaign Creativity? Look to Your Marketing Technology Infrastructure
What is it that empowers the everyday to become innovative? Resources. While the specifics may look different depending on the organization, the fact is that being able to devote more time, money and/or minds to a task or challenge yields … Read More
Have You Added Data Science to the Menu Yet?
We’re smack dab in the middle of a whole new world for the restaurant industry. While the National Restaurant Association predicts sales will rise 20% to $789B in 2021, that’s still below the $864B the industry saw in sales before … Read More
Omnichannel Marketing — The New Chauffeur of Commerce
“The whole is greater than the sum of its parts.” It’s been over 2,300 years since Aristotle came up with that nugget of wisdom, and while we’re certain he wasn’t talking about omnichannel marketing, his statement definitely sums up its … Read More
