Author Archives: Sparkfly

We talk a lot about loyalty when it comes to marketing strategies and customer experiences, but we want to take a moment to honor the loyalty our veterans have shown us day in and day out as they protect the … Read More

The pandemic forever changed a number of things, not the least of which is how people do their holiday shopping and how brands need to prepare for it. Now that we’re less than three weeks away from Black Friday and … Read More

The pandemic was like the beginning of a track meet for digital transformation — some companies were already in the starting blocks, while others were still stretching their legs. Regardless of where they started, though, digital transformation has since taken … Read More

Even the most tech-savvy of marketers tends to skip over articles dedicated to middleware because, hey, that’s an IT topic, right? Nope. While the term “middleware” may be more likely to come up in a discussion between IT professionals, there … Read More

What is it that empowers the everyday to become innovative? Resources. While the specifics may look different depending on the organization, the fact is that being able to devote more time, money and/or minds to a task or challenge yields … Read More

We’re smack dab in the middle of a whole new world for the restaurant industry. While the National Restaurant Association predicts sales will rise 20% to $789B in 2021, that’s still below the $864B the industry saw in sales before … Read More