Partner Ecosystems Are a Vital Resource on Both Sides of the Coin

The pandemic was like the beginning of a track meet for digital transformation — some companies were already in the starting blocks, while others were still stretching their legs. Regardless of where they started, though, digital transformation has since taken over every sector and become a foot race between brands.

McKinsey found that the pandemic accelerated organizations’ digital transformations by three to seven years, and now, what was considered best-in-class transformation speed in 2018 is slower than average. That has led to some organizations scrambling in a reactive way, terrified to fall further behind. Unfortunately, though, it’s estimated that 70% of digital transformations fail, and when they do, it can be expensive and embarrassing.

That’s why so many organizations turn to technology companies like Sparkfly for help. With digital disruption happening at lightning speed, the best way to tackle every single need is turning to an organization that has a partner ecosystem in place.

Fortunately, Sparkfly had a successful partner ecosystem in place long before the pandemic. As a result, we’re able to take advantage of big benefits internally — and, more importantly, provide big benefits to our customers. It’s one of those rare assets in business that helps everyone accomplish their goals.

For technology companies that have a partner ecosystem, it’s like having an extension of your team without hiring, managing, and paying full-time innovators. 

As a result, you can:

  • Expand your offerings without the investment in R&D
  • Leverage new ideas
  • Accelerate time to market
  • Get a competitive edge
  • Grow your revenue
  • Increase your reach
  • Create more value for customers

Unless you’re Google or Amazon, you don’t have the product suite or the resources to provide everything that a customer needs to digitally transform. As organizations look for ways to transform faster and faster, they’re going to overlook providers that can’t bring in the power of a partner ecosystem.

For customers that have access to an entire partner ecosystem, time becomes your friend.

Completing a successful digital transformation is hard. It’s not just a technology change. Instead, it’s a balancing act where you have to transform your technology, your data, the processes your team is used to, and the expectations of your team itself.

Let’s discuss the first two because every digital transformation requires a variety of technologies that can collect and draw insights from advanced data. In most cases, you need solutions for data input, data storage, data processing, integrated apps and systems, and web services. Sure, you could find and vet a different provider for each of these tools, but it would take far longer — and would require far more effort — than if you had a trusted organization that could simply pull in the best-in-class partners that make the most sense for your particular transformation.

From there, you will save even more time because this ecosystem of experts will handle all of the development and implementation. Once that’s complete, you will have everything in place needed to execute a cohesive digital strategy.

So go ahead, beat the odds. With the right partner ecosystem, you can find yourself amongst the 30% of digital transformations that make a positive business impact.

Connect with Sparkfly's experts to discuss your organizations' path forward in this new era of retail. Click here to schedule a meeting.