Author Archives: Sparkfly

Test. Analyze. Adjust. Repeat. It’s the best way to find what works for your brand–within reason. When you’re trying to scale your marketing efforts, specifically with digital channel choices, the sky’s the limit. We’re all familiar with the Google ad, … Read More

As brands regain their footing in 2021, they’re finding it’s time to look beyond surviving the events of 2020 and instead look ahead to see how they can thrive in a digital-first world. With the shift to online engagement, a … Read More

One of the toughest challenges in marketing is customer acquisition. It tends to be a more expensive undertaking than retention efforts and it’s become increasingly complicated in today’s marketing landscape. Yet customer acquisition is vital for growing your brand and … Read More

As we entered 2020, mobile ordering was predicted to see significant growth with the potential to cause a noticeable shift in the industry. Like so many things, the current pandemic changed everything nearly overnight, catapulting mobile ordering for QSRs from … Read More

Sparkfly Founder and CEO Catherine Tabor has been named a member of the Forbes Council, an invitation-only community for top executives and entrepreneurs. Forbes Councils are grouped together by industry to create dynamic communities of leaders who connect as peers, … Read More