Author Archives: Sparkfly

We designed the Sparkfly platform to seamlessly integrate with all kinds of partners so that we can create a customized marketing experience for merchants and the very best customer experience for end users—but that doesn’t mean we team up with … Read More

There’s a good reason why the old adages, “It’s a two-way street” or “It’s a give and take…” are popular among couples who describe why their relationship works well: they’re true. Depending on how you think about this sentiment might … Read More

Most people are drawn to what is new and exciting–that applies to brands as well as individual consumers. Even in the best of times, some brands may stray from their predetermined strategies and pivot toward popular customer trends. Now, in … Read More

Test. Analyze. Adjust. Repeat. It’s the best way to find what works for your brand–within reason. When you’re trying to scale your marketing efforts, specifically with digital channel choices, the sky’s the limit. We’re all familiar with the Google ad, … Read More

As brands regain their footing in 2021, they’re finding it’s time to look beyond surviving the events of 2020 and instead look ahead to see how they can thrive in a digital-first world. With the shift to online engagement, a … Read More

One of the toughest challenges in marketing is customer acquisition. It tends to be a more expensive undertaking than retention efforts and it’s become increasingly complicated in today’s marketing landscape. Yet customer acquisition is vital for growing your brand and … Read More