This white paper provides a roadmap to help you understand and navigate the digital strategies that are required to meet modern consumer expectations.
Author Archives: Sparkfly
[Forbes] How Mobile Ordering Has Redefined The Customer Journey
How Mobile Ordering Has Redefined the Customer Journey
As we entered 2020, mobile ordering was predicted to see significant growth with the potential to cause a noticeable shift in the industry. Like so many things, the current pandemic changed everything nearly overnight, catapulting mobile ordering for QSRs from … Read More
CEO Catherine Tabor Named Member of Exclusive Forbes Council
Sparkfly Founder and CEO Catherine Tabor has been named a member of the Forbes Council, an invitation-only community for top executives and entrepreneurs. Forbes Councils are grouped together by industry to create dynamic communities of leaders who connect as peers, … Read More
The Sweet and Not-So-Sweet Side of Savings Apps
The Coca-Cola Company introduced the first coupon in 1887–a free glass of cola valued at five cents. Over the next 25 years those handwritten coupons amounted to 8,500,000 free drinks, a gamble of more than $425,000. But it paid off. … Read More
[Hospitality Technology] How Chipotle Mastered the Art of Cross-Channel Marketing
Connecting the Dots to Create a Cohesive Digital Ecosystem
One of your ultimate goals as the head of marketing is to create a cohesive and integrated digital ecosystem that embraces available technologies and strategies. By connecting the dots between various platforms and your data, you improve the customer experience, … Read More
[Forbes] Inside Forbes Councils | Meet Catherine Tabor, Sparkfly
Sparkfly Honored as One of Atlanta’s Best Places to Work
Sparkfly was recently named one of the 2020 Best Places to Work by the Atlanta Business Chronicle. Out of the 47 companies who made Atlanta’s 17th annual list, Sparkfly is ranked 5th. “We are thrilled to be honored as one … Read More
CEO Catherine Tabor Shares Advice with Young Entrepreneurs
Founder and CEO Catherine Tabor was recently featured on the Student to CEO podcast, a podcast designed to encourage young entrepreneurs and provide resources, inspiration and connections. “I have had so many people support me on my entrepreneurial journey,” Catherine, … Read More