Sparkfly Founder and CEO Catherine Tabor has been named a member of the Forbes Council, an invitation-only community for top executives and entrepreneurs.
Forbes Councils are grouped together by industry to create dynamic communities of leaders who connect as peers, publish content on Forbes.com and attend leadership events tailored to the daily challenges executives face.
“The Forbes Council brings together some of the most brilliant minds in business today, and it’s an honor to be accepted and recognized as a leader in the industry,” Catherine said. “I look forward to collaborating, learning and growing with my colleagues on the council.”
Catherine has built Sparkfly into an offer management platform that helps marketers maximize acquisition and loyalty programs by connecting real time data to actual sales, either in the physical store or through the above store point of sale system.
Sparkfly works with companies like Great Clips and Chipotle to elevate and personalize the customer experience by better understanding consumer behavior through data.
“I like to say that we are making marketing more of a science than an art, and that we are leveraging this data to really understand and provide relevancy to the consumer,” Catherine said.
Learn more about Catherine’s story in this new Forbes Council video.