Blog Posts

https://www.youtube.com/watch?v=sLL9eWQqcEk At this year’s IndustryNow’s QSR Summit in Chicago, Sparkfly’s Jon Greenlee sat down with Jason Scoggins, Senior Director of Customer Activation at Chipotle, to discuss the restaurant industry’s digital transformation, Chipotle’s customer-centric approach, and the pros and cons of … Read More

Driven by a desire to serve up simple ingredients with a seamless experience, Chipotle has undergone a significant digital transformation over the past few years, establishing itself as a leader in customer loyalty with over 40 million rewards members. This … Read More

Discounts may attract a moth to a flame, but they’re just a flash in the pan when it comes to true brand loyalty. If you’re looking to build a lasting loyal customer base, you have to look beyond the transaction … Read More

Sparkfly’s platform was designed to seamlessly integrate with a variety of partners so that we can create a completely customized marketing experience for our customers and a state-of-the-art experience for their customers. They deserve every cutting-edge innovation we can give … Read More

As customer expectations continue to evolve and tech innovations change the loyalty landscape, it’s more important than ever for brands to understand the dynamics driving brand loyalty and engagement so they can keep their customers connected and invested. That’s why … Read More

Cybertrucks, music generated from brain waves, and shoppable TV. 2023 has unquestionably ushered in its fair share of technological advancements, with none more omnipresent than everyone’s new favorite phrase: AI. As artificial intelligence carries on its campaign for global domination, … Read More

Unicorn startups have wowed the investment community, but it’s time the real value creators in the market got their due. The goal for companies today needs to be building a real business, not a fantasy one. The focus should not … Read More

If you said that drive-thrus have come a long way since their debut, you’d be making the biggest understatement since you told your spouse you only wanted one French fry. Today, drive-thrus are more than just a place to grab … Read More

The rise of data, big and small, has transformed every moment of our lives for decades.  We check Google Maps for the best route, our smart watches for our heart rate and oxygen levels, and online restaurant reviews before booking … Read More

Digital transformation for QSRs isn’t something that just happens. You must dedicate time, resources, planning, testing, and collaboration to ensure you’re implementing a digital strategy that aligns with your restaurant’s strategic goals, customer preferences, and technology infrastructure. And, choosing the … Read More