What do consumers desire? It’s an old-age question that all brands struggle with, and continue to obsess over, throughout their lifetime. Consumer purchasing patterns can change on the drop of a dime depending on a range of reasons (see global … Read More
Blog Posts
We’re Getting a Spark of Innovation From Our Growing Team
The Sparkfly team has big goals for 2022, and to help us accomplish them, we’ve added two experts. Kent Carpenter has over two decades of experience in sales for national and international enterprises, including strategic consulting work with retailers. As … Read More
Our Take — and 4 KeyTakeaways — From Restaurant Leadership Conference
As a Gold sponsor at the recent Restaurant Leadership Conference (RLC) in Phoenix, AZ, Sparkfly enjoyed a front-row seat to all of the insights and inspiration industry experts shared with 1,350 top-tier restaurant professionals. The event theme —“The Path Forward”— … Read More
How to Take a Holistic Approach to Brand Growth
Technology can serve as an incredible toolbox, full of things to help your company run more smoothly. But it can also hold distractions—shiny objects with lots of features that aren’t practical because they don’t fit your purposes. Too often, brands … Read More
In 15 Minutes or Less, Ultra-rapid Grocery Services Put Customer Loyalty to the Test
If 2020 proved one thing to brick-and-mortar grocery stores, it’s that the ability to offer a fast and efficient online shopping service has clearly demonstrated its worth. Providing consumers an option to help curtail the spread of COVID became an … Read More
Customer Loyalty Month — And It Couldn’t Have Come at a Better Time
When the calendar flips to April, it doesn’t just mean the end of Q1 or the final countdown to earnings reports. For the past 15 years, April has also been Customer Loyalty Month — and to be honest, this reminder … Read More
Transformation at the Top — The CTO’s Role in Retail is Changing
Check out any of the recent retail trade publications and there’s a good chance you’ll see an organization that has brought in a new Chief Technology Officer (CTO). In the past few months, there have been plenty of announcements, from … Read More
A Trilogy of Chipotle Digital Creativity — And the Technology Behind It
In a span of three months, Chipotle generated a major buzz with not one, not two, but three digital promotions. With a 24.7% increase in digital sales in 2021 — accounting for 45.6% of Chipotle’s $7.5 billion in revenue — … Read More
Just Because Your Business is Casual Doesn’t Mean Your Loyalty Program Can Be Basic
Loyalty. It’s the culmination of your retail brand from top to bottom. It’s the true test of what customers really think of the experiences you give them. It’s also a major factor in your bottom line, which is why so … Read More
Are You Laser-Focused on the Experience Economy? You Should Be
The supersonic shift to eCommerce the retail industry experienced at the beginning of the pandemic — and is still experiencing today — has created a shift in customer loyalty. In some cases, it’s a matter of supply and demand. If … Read More