With a volatile stock market, soaring inflation, and a looming recession, consumers are scrutinizing what’s a want versus a need. Unfortunately for the foodservice industry, eating out is one of the first luxuries that price-conscious consumers cross off their lists. … Read More
Loyalty Programs
Loyalty Programs By the Numbers
For any business, customer loyalty is paramount. Traditional business wisdom suggests that it can cost at least five times as much to acquire a new customer as it does to retain an existing one! Ultimately, building customer loyalty is about … Read More
Sparkfly Powers Chipotle’s Loyalty Program and Digital Customer Experience
Newport Beach, CA, and Atlanta, GA — Chipotle’s (NYSE: CMG) partnership with Sparkfly has enabled key marketing program growth and innovation. Sparkfly’s foundational technology has supported Chipotle in creating a best of breed partner ecosystem and launching digital initiatives including … Read More