Statistics show that consumers are increasingly looking for deals and offers when making purchasing decisions. When shopping for clothing, 94% of American woman say they seldom buy clothing unless some kind of sale or discount is offered*
In today’s connected world, it’s a given that the majority of consumers use their phone as a tool while shopping. When planning a shopping trip, 67% of consumers choose their destination based on mobile discounts.* And once in a physical store location, more than 75% of consumers and 93% of millennials use a mobile device to search for coupons and discounts.*
So what does this mean for you as a retailer? And what can you do beyond just emailing coupons to your mailing list?
Geo-Targeted Mobile Offers
If you’re not using a mobile app or SMS messages to target consumers based on location, you are missing a key opportunity to communicate with your audience at a critical moment.
- 54% of consumers want personalized offers through SMS or app messages when close to a store.*
- 57% of consumers said they have visited a business after receiving an offer on their mobile device when they were near that location.*
Real-Time In-Store Offers
Once in the store, 50% of U.S. consumers surveyed would like to receive real-time redeemable discounts pushed to their phones (the number jumps up to 67% when talking specifically to consumers ages 18-24).*
And these real-time offers really work. When receiving a mobile notification in a store, 51% of shoppers make a purchase based on the message or offer.*
Personalized Offers
But sending generic offers isn’t enough, and may have the opposite effect of alienating your customers. In fact, 65% of customers report being frustrated when discounts and promotions for retail stores aren’t personalized.*
By matching consumer purchasing behavior with attractive incentives, you’re delivering value and building brand loyalty in tangible ways that inspire consumers to choose you over and over again.
At Sparkfly, we specialize in relationship realization, working to meet the consumer where they are at every point in their customer journey. To learn more about how you can better leverage mobile technology and data to reach consumers with engaging and effective offers, contact Sparkfly today.
*SOURCE: https://blog.accessdevelopment.com/2017-coupon-statistics