Catherine Tabor Named A Top 50 Women Leader in SaaS of 2019

Sparkfly is delighted to share that CEO and Founder Catherine Tabor was named to The Top 50 Women Leaders in SaaS of 2019 by The Software Report.

The Software Report shares, “These awardees are some of the most accomplished women across the software industry. Moreover, these companies and the individuals that make up each organization believe in a culture that celebrates and supports the advancement of women.”

The 2019 awardees were selected based on their character and their impact within their organization.

Want to see what it takes to be named to The Top 50 Women Leader in SaaS of 2019 list? Read on to learn more about our Founder/CEO Catherine Tabor.

Founder/CEO Catherine Tabor’s Profile

Catherine Tabor, Founder and CEO of Sparkfly, has leveraged decades of point-of-sale, retail, ecommerce and digital marketing expertise to create the retail industry’s best-in-class Offer Management and Point-of-Sale (POS) Attribution Platform. Sparkfly’s platform enables retailers to gain real-time insights into digital customer touchpoints; including offer management, digital wallet and real-time point-of-sale (POS) attribution, across all media.

At its core, Sparkfly connects the flow of data between digital and in store/above store POS systems. This technology has unlocked opportunities for retailers, such as Chipotle and Great Clips, to deliver personalized marketing experiences and loyalty programs: With digital wallet capabilities provided by Sparkfly, retailers can apply loyalty rewards and process personalized discounts received through any form of media or distribution channel; all through single-scan technology at the POS. 

Sparkfly also enables the real-time communication of transactional data to other marketing and analytics technologies, allowing retailers to track promotions in real-time all the way through to the transaction (including item level reporting data).

“Just as we are committed to using high-quality, real ingredients in our restaurants; we knew using top-tier technology providers was critical to the success of our digital experience,” said Curt Garner, Chief Technology Officer of Chipotle. “Sparkfly allows us to dynamically interface with both in-store and above-store technology and provides all of the capabilities we need to meet our long-term goals.”

Sparkfly works with some of the most innovative retailers, including Chipotle, as their end-to-end digital marketing partner. The company connects digital marketing programs with in-store and online customer experiences at tens of thousands of stores; and provides real-time item-level attribution and intelligence for well-over 100 million transactions.

An industry colleague highlights her expertise, “Catherine Tabor is a pioneer in retail tech and one of the foremost experts of in-store and commerce digital marketing technology.” Further adding, “For the past ten years Sparkfly has been the ‘best-kept-secret’ in retail tech. Given all the results her clients have seen as a result of her partnership, it’s safe to say now that the secret is out.”

Thanks to Catherine’s vision and leadership, Sparkfly has steadily grown over the past ten years. She was named one of Atlanta’s top female CEOs by Atlanta Woman Magazine and one of Mobile Marketer’s Mobile Women to Watch. Catherine has also served on the Board of Visitors of her Alma Mater, The University of Georgia.

Want to learn more about Sparkfly’s award-winning results for retail and restaurants? Contact us!