4 Key Trends of Restaurant Email Messaging: Week One of COVID-19

We know these are challenging times, especially for restaurants. We want you to know we are here for you and we are working with our partners to bring you the information and resources you need.

Recently, Sparkfly’s ALLY Solutions Partner, ADM Marketing, analyzed 750 restaurant emails, sent out in response to COVID-19 the week of March 16th and found 4 key takeaways.

Let’s take a look:

  • A reminder that they are open for take-out and delivery

    • Restaurants are reinforcing the availability of their services in this climate outside of dine-in

    • i.e. contactless delivery, online ordering, curbside and pickup; supported by offers

  • New and innovative food package deals

    • Offering relevant food package deals along with take and bake, freezable meals, food pantry staples, and grocery packages

  • Promote gift cards

    • Encouraging gift card sales and bonus card bouncebacks

  • Reminding people their purchase directly supports their community

    • Taking care of each other with sharing, caring and positivity

    • i.e. encouraging sharing of offers with friends, family or those who are in need in the community, buy-one-one-gets-donated-to-the-elderly

For more information, and to see the creative highlights from this content, view the full presentation.

We are all in this together and we are here to help in any way that we can. We welcome your calls and conversation.

Stay safe, friends.