Sparkfly’s platform was designed to seamlessly integrate with a variety of partners so that we can create a completely customized marketing experience for our customers and a state-of-the-art experience for their customers. They deserve every cutting-edge innovation we can give them, and TapOnIt certainly falls into that category. Read on to find out why they’re one of the Industry Innovators we’ve chosen to partner with.
THE COMPANY
TapOnIt is a female-founded, Hispanic-owned text message marketing company that has sent millions of text messages for thousands of brands since its inception nine years ago in Iowa.
Their proprietary SaaS Text Message Marketing Platform is used across the country by businesses of all sizes to build, grow, retain, and engage databases of users that have opted-in to receive content from them via SMS and MMS.
THEIR INNOVATION
TapOnIt pioneers a unique approach to text message marketing, prioritizing meaningful content delivery. With features like multiple images in a single MMS, sharing, sweepstakes, and a curated Content Hub, it stands out in the realm of SMS & MMS marketing.
Unlike other text providers, TapOnIt is focused not only on the text message but also on text-to-conversion. Alongside the basic SMS & MMS capabilities, TapOnIt’s text marketing platform offers a wide array of unique functions, automations, and reports to easily drive growth, success, and a trackable ROI for your clients.
PARTNERSHIP POWER
Sparkfly and TapOnIt were brought together by a mutual customer, Krystal Restaurants LLC, as they built their desired best-in-class customer engagement ecosystem driving unparalleled engagement and results.
Krystal wanted the ability to send uniquely generated coupon codes from the Sparkfly platform to their SMS subscribers. Through a real-time bi-directional integration, the two platforms collaborated to ensure precise and timely distribution of uniquely generated coupon codes to Krystal’s SMS subscribers.
The restaurant chain can now create text marketing campaigns quickly and efficiently, incorporating images, animated GIFs, or videos.
LOOKING AHEAD
There are now more mobile phones than people in the world, according to Statista. As people increasingly rely on their phones to navigate their daily lives, SMS marketing strategies are also expected to grow in popularity.
SMS marketing is a proven cost-effective method of reaching a wide audience and driving engagement, with open rates around 95% – almost triple that of the average email open rate – and three-quarters of consumers reporting a positive perception of companies that use text messaging.
Over half (52%) of marketers say they plan to increase their SMS marketing budget this year, reflecting their confidence that it’s a powerful tool for engaging customers and driving sales.
Be sure to revisit our blog as we highlight more creative partners in our Industry Innovator series.